Elevating consumer affinity through 150+ branded champagne lounges at traveling shows Engaging audience in an interactive outdoor experience for Live Nation partnership Reintroducing this well-loved brand to trade and consumers post PepsiCo spinoff Activating trade and media launch experience with renowned NYC street artist Reengaging consumers with fresh, lively summer outdoor interactive campaign Overdriving consumer pull with a dazzling national retail merchandizing program Driving distribution and feature in Costco through unique value-added package Deepening consumer engagement through interactive national sweepstakes campaign Promoting feature of company’s flagship rosé through hotel channel brand takeover Reinforcing ultra-luxury visual positioning of iconic global brand in on-premise accounts